Tata Sky piggy backs on IPL

As soon as the IPL is about to begin, the GECs (General Entertainment Channels like Colors, Zee, Star Plus, Imagine, Sony) begin to worry about their loyal viewers (read Saas-Bahu watching junta) will be denied their staple diet of soaps due to younger lot hell bent on watching the T20 matches.

Read the full post on my new blog 'Ad and Subtract'.