Sunday, March 28, 2010

More money-making ideas for IPL

"There is too much cricket in IPL!" The Fuhrer (Lalit Modi) said

"Citi moment of success for IPL!" shouted L Sivaram Krishnan. Fuhrer smiled at him. This chap is so devoted.

"No Siva. This is not success. If conducting cricket was our motive there is already so much international cricket. We need to generate more revenues."

"Oh you mean we need to have a DLF maximum of advertising." Shastri quipped. I can shout louder and speak more words than Siva.

Fuhrer gave a sharp glance to Shastri. Someone was right, when these people are good for nothing, they become commentators.

He looked at his trusted marketing team and they didn't disappoint him.

"Fuherer, I suggested this earlier. We should show ads after every ball rather than after 2-3 balls in the mid of over."

"Hmmm. You are right and in-commentary advertising too needs to be toned up. We are still sticking with Citi and DLF and this new Karbonn."

"We can rename a dot ball as DLF minimum." An intern said sheepishly. Everyone was taken aback by her quick thinking. Fuhrer smiled and nodded. "Excellent idea!"

Others in marketing team eyed the intern with envy, commentators eyed her with appreciation.

"Every ball can be called as a FedEx Sure delivery."

"Every good shot can be called as Cannon Powershot."

"Every four can be called as a Four Square four."

"Every stumping can be called a Samsung Sexy Stumping." To this someone said no no we can't allow a word like that on live TV. Someone or their dog is bound to get their sentiments hurt.

"Ok ok, we can call it Samsung Super Stumping."

"Every wide can be called as LG Extra Wide."

Sunil Gavaskar practiced in his mind.

"Kumble has got a nice start to his last over. His first two FedEx Sure deliveries have fetched DLF Minimums. This was a Canon Powershot from Voges and is it a DLF maximum, no its a Four Square Four. And that would be an LG Extra Wide on the leg side. A Googly and that's a Samsung Super Stumping by Boucher. Citi Moment of Success for Kumble."

"Every double can be called as Do-CoMo."

Fuhrer had to intervene now, "Fine fine. Commentary vocabulary is enough now. Think of something else."

After a moment of silence someone said "Field umpires can refer almost every decision to 3rd umpire who can take about a minute while we focus on the board and show ads apart from those of Kingfisher. Commentators can keep on saying that this looks close and 3rd umpire is taking a close look. Nobody will suspect anything!"

Fuhrer thought a bit and gave a nod. The man who gave idea sulked that Fuherer didn't praise him like he did the intern.

Someone else said "Generally every ground has 2 pitches. We can name the pitches like they name the ends. So for pitch 1 commentators can say we are playing on Airtel Pitch and pitch 2 can be called as Aircell Pitch or whatever."

The room echoed with praises for the idea-giver.

Fuhrer wasn't looking too happy and he gave vent to his final thought, "All good ideas, but there is still too much cricket in IPL!"

Sivaramkrishnan could not stop himself, "Now, that's a Karbonn Kamal Catch!"

Sunday, March 14, 2010

Tata Sky piggy backs on IPL

As soon as the IPL is about to begin, the GECs (General Entertainment Channels like Colors, Zee, Star Plus, Imagine, Sony) begin to worry about their loyal viewers (read Saas-Bahu watching junta) will be denied their staple diet of soaps due to younger lot hell bent on watching the T20 matches.

Read the full post on my new blog 'Ad and Subtract'.

Monday, March 08, 2010

Maya Calling Maya

Unlike poor Karthick who was nearly driven to suicide after being bullied by others, UP CM was sleeping peacefully after having a routinely busy day, which included*

1) reading 365272 written press statements blaming Central Government for rising food prices, rising crime in the state, rising temperatures, rising number of damaged roads, rising number of Supreme Court litigations against her statues, rising number of hair on Virendar Sehwag's head etc.

2) sanctioning construction of 453829 new statues of Dr. Ambedkar, Kanshiram and her own and naming them Pragati Sthal, Parivartan Sthal, Parivartan Pragati Sthal, Parivartan Pragati Prateek Sthal (you get the idea!).

3) Demanding 536372 thousand crores for development activities in UP which include construction of 6373 new parks and installation of aforementioned 453829 statues. (This comes after blaming Center of ignoring UP's development)

4) sabotaging plans of Sonia Gandhi or her ministers to inaugurate some bridge/college/hospital in UP. This activity includes stopping the visitor in their tracks and doing inauguration done by her minister.

*This list is just indicative of the busy day she has.

And then her phone rang. She picked the phone after 3 rings and without even listening to the caller immediately expelled him from BSP but just as she was about to slam the phone she was pleasantly surprised to hear her own voice. (Comon, we are talking of Mayawati here. She loves herself so much that she will only be happy to hear her voice, not shocked or scared!)

Maya 2 (caller): Recognize me? I am Mayawati.

Maya 1 (callee): You think I am Amar Singh that I won't recognize Mayawati? The asshole tried to be too cozy with me after getting booted from SP. Thought I will forget what he and Mulayam did to me. He doesn't recognize me, I will..

Maya 2: (interrupting) OK,OK. I understand you recognize me. I am here to help you.

Maya 1: Help me? Do you think I am BJP who needs help? Not that any amount of help helps them anyways. I ..

Maya 2: (interrupting again) Hold on. Though in front of media you can't speak even one sentence without reading, here you just go on and on. You recently announced that there is no money to compensate the Pratapgarh stampede victims?

Maya 1: Yeah. What did these courts think? They prohibit me from building Ambedkar Park and erecting my statues and that will save money for these other things? I have proved that even if they don't let me proceed with constructions I will spend (to this Maya 2 said 'You mean waste, huh?', which Maya 1 duly ignored) the money as I wish and leave no stone unturned in leaving no money in the treasury!

Maya 2: So you are refusing to give money to the victims to just show that you have drained out money even when you were not building the parks and statues?

Maya 1: psst let me tell you a secret. The construction is still going on but I just keep it under radar. In Lucknow only construction you'll see is construction of park and statues only! But you see, PM has already given them 2 lakhs. Why do I need to waste my own money on them?

Maya 2: Ya right, 'your own money'. Thank God you didn't say 'your own hard-earned money!'. But don't you realize many of the dead are Dalits?

Maya 1: Big Deal! Rather than spending money on these poor suckers whom nobody will remember after 2 weeks just wait till I address the rally in the 25th anniversary of BSP where I will blame Center and these Manuwadis for the stampede and deaths. I am a visionary and I have decided to look at the long term benefit and you can go to Satish Chandra Mishra if you have any more questions!

Maya 2: But...

Maya 1 slammed the phone. Even if you are subconscious mind of Mayawati, you can't talk to her without her own wish!