Showing posts with label Shahrukh. Show all posts
Showing posts with label Shahrukh. Show all posts

Saturday, April 26, 2008

Food Crisis. Surprised? No.

Vir Sanghvi is a jury member that selects contestants who appear on the new Shahrukh Khan quiz show 'Kya Aap Paanchvi Pass Se Tez Hain?' which is Indian version of globally hit show 'Are You Smarter Than A Fifth Grader?'. (Counterpoint, Hindustan Times,27th April)

He has seen the tapes of peoples' auditions for the show and read their forms and on the basis of this he gives his version of 'Mood of the Nation Poll' albeit softened to be called 'Mood of the Middle India'. The middle class is cheerful, doesn't complain about anything and is hopeful about the future. TV and Mobile are integral parts of life and everyone wears good clothes and looks prosperous. But what about food?

You may laugh at this question. What about food, we have more pressing issues to think about than worry about something as lowly as food. You have money and you can buy food. But in this country where agriculture minister is more interested in running the richest sports body in the country (BCCI) and finance minister is bothered about rise and fall of sensex more than rise of fiscal deficit, food is still one of the biggest expenses for many Indians who don't own TV and mobile.

For many years now, agriculture growth has languished at less than 2% but continuous double digit growth figures in other sectors of economy have ensured that we shine as 'one of the fastest growing economies'. Not that this fact was not known, but for Indian media the agriculture crisis meant farmer suicides in Vidarbha only. No body talked about reducing productivity of Indian fields, more farmers moving to growing cash crops (sugar, cotton, jute etc.) rather than food grains and incoherent Government policies which would motivate farmers to sell to open market rather than Government and hence cause a supply demand imbalance.

And the usual cockiness that comes with money! We can afford to go to costliest hotels and restaurants and food was something we took for granted. We thought that we have reached stage where food security was something as natural as ... well food itself!

Western countries had their special contribution in aggravating problem. Surge in use of BioFuel ensured more cultivation and use of sugar crops like sugarcane and beet and maize and corn for producing fuel, lead to shortage of these for human consumption!

The need of the hour is to estimate our needs and necessities honestly and realistically. Think of whole country and just not focus on 'resurgent' middle class. Remember what happened to 'India Shining' campaign?

Saturday, April 19, 2008

'Paanchvi Pass' Facebook Application fails.

Now that IPL has generated massive interest across the country and is getting headline coverage across news channels, the general entertainment channels are leaving no stones unturned to ensure that their programs get viewer shares too.

Star Plus is launching new reality game show based on super successful 'Are You Smarter Than A Fifth Grader?' hosted by Shahrukh Khan, 'Kya Aap Paanchvi Pass Se Tez Hai?'. Star has launched a Facebook application called 'Paanchvi Pass' which promises to give you loads of prizes if you answer all the questions correcly.All very good. I played the quiz and at most times ignored the fact that questions were no where related to syllabus of fifth class. However the problem is that some questions have wrong answers!

For example, the game tells you that first novel of James Bond series is 'Diamonds are Forever'.Actually it is 'Casino Royale'. Kolar is famous for its gold mines not Copper, the right answer would have been 'Khetri'.

These are only two of the bloopers I noticed. There can be many. I wanted to,but could not find any link for feedback. Even finding contest rules is a challenge!

It is a good idea and may be I wouldn't have written this post, had there been no talk of any prize or anything. For those who like quizzing it would have been a good timepass but when there is booty involved, you must have your house in order else you are cheating your users.