Before comparisons with 'Five Point Someone' and Chetan Bhagat's allegations hit the press, only thing being written about '3 Idiots' after the release was its box office collections. The business is being claimed to be even better that previous topmost grosser 'Ghajni'.
As is the trend in the country, our mainstream media (and obviously the film awards) measures the worth of a movie by the crores it makes, or doesn't. Come the award season (which is round the corner) this film will sweep all the awards. Come the Oscar nomination time and Delhi/Mumbai based 'national' channels will start propping this and some other money raker as India's nominees.
Coming back to movie's collections and how media has gone in a collective orgasm about how many crores the film has made in first week itself. Does anyone pause to remember that it is just an year ago that 'Ghajni' had set new records? The reason was extensive release and inflated ticket rates in multiplexes. Once again we the movie goers have been made to payup through the roof for the movie. Instead of highlighting this producer-multiplex nexus which ultimately makes general public suffer, media simply shouts from the rooftop whatever numbers the PR agency sends to it, without even trying to validate those figures.
Secondly, if a movie makes truckloads of money does it mean it is a great film? Many critics have said that Raju Hirani's previous outings in Munnabhai series are lot better than '3 Idiots'. But since this movie has made more money than other two combined, does it make it better than them? I don't think so. So just why is media so pumped up by its earnings? Report about the earnings, but don't make it the best thing ever happened to cinema just because it has made money.
Is it too much to ask for?
2 comments:
वक्त किसके पास है
आजकल खबर की मौत बहुत जल्दी हो जाती है
रही बात बॉक्स ऑफिस कलेक्शन की तो ये तो बढ़ता ही रहेगा वक्त के साथ, ये तुलना ही गलत है
may be to share the booty
Post a Comment