Friday, May 01, 2009

Eye Pee Elle Bandwagon!

(Well the reason of that 'Oh-so-clever' title is that I wanted to write something before procrastination gripped me again!)


Indian Premier League vs Indian Political League that is! This is a season of plenty for news channels with both elections and IPL demanding their fare share of airtime. Star News has tried to achieve a not-so-subtle balance by doing a show which they have named - not so
 imaginatively - 'Deepak vs Siddharth'. So Deepak Chaurasia uses a cricket lingo to get you the political news of the day while Siddharth uses , obviously  cricket lingo to give the report of IPL matches! Pretty interesting format I would say.

Run of the underdog

I have put an Adidas poster on my desk featuring Michael Ballack and it reads "If your team
 wins, wear your Team shirt. If your team loses, wear your Team shirt." I haven't switched loyalty after poor performance of Deccan Chargers last year. So this time it was almost heart breaking to see our team neglected, almost outcast, ruled out without even being given a chance, before their first match with Knight Riders. Most of the news channels had not cared to update the Chargers logo in their programming, most of the ads had DC at the fringes and there are hardly any sponsors for this team! 

I was pissed off most by NDTV, which had become a mouthpiece of Knight Riders and before our first match their entire coverage was revolving around KR and SRK with hardly even a mention of DC. Now with KR in deep mess, NDTV must have learnt that it is not good to keep all your eggs in one basket!

Cheer-less leaders

The cheerleaders selected by Knight Riders in NDTV Imagine show 'Knights and Angels' could not perform in South Africa because authorities there forced organizers to use local talent. But the girls were atleast given a free ride to SA by SRK and they got to watch few KR matches too. Ofcourse KR performance would not have brought any cheer to anyone!

Silly moment of Shylockness

I am a very understanding person. Really. I know having a commerical, er strategic break after 10 overs makes a case of 'attempt to murder' the game but they had to do something to recover the increased costs this year. But a break after 6 overs? Definitely it would have put even Shylock to shame!

And I bet the total number of times commentators have spotted 'Citi moment of Success' during a game must be more than the total moments of success put together by entire Citi group during last year and half. Unlike that dreaded 'DLF Maximum' I have still not been able to understand why and how a moment gets its name linked to the Citigroup. BTW, does DLF really think, renaming a sixer will fool people in buying more of their flats?

Adding the ads

IPL has found special liking from infrastructure sector it seems! If the IPL's title sponsor is DLF, last year's both finalists have cement companies as their title sponsors. Chennai Superkings is obviously owned by India Cements, Rajasthan Royals has got UltraTech Cement as theirs!

Shilpa Shetty's team has HDFC Standard Life, Puma and TCS (!!!) apart from 5 others. They don't mention Real (the new Miditech owned GEC) surprisingly.  
MSD is doing most commercials these days, so it comes as no surprise that his team CSK has maximum number of sponsors: 15 and that includes 'Official Face-Care partner Nivea'.

KKR has 11 sponsors including brands like Nokia, Sprite, TAG Heuer, Star Plus and Reebok.
King's XI Punjab have heavy weight Emirates as Title Sponsor along with nine more, including Gulf Oil. 
Delhi Daredevils have a very impressive sponsor list which includes GMR, Hero Honda, Coca Cola, Kingfisher Airlines and Adidas among others. They have got a rich media presence too with Fever 104 FM and some Network 18 channels and sites. 
Mumbai Indians has 12 with RIL, MasterCard, Idea, Pepsi and Adidas being the noteworthy names. 
Deccan Chargers being the poor church mouse have to be content with Puma, Pepsi, Kingfisher, McDowell's, Big 92.7 FM and Odyssey (chain of book stores). 
I found no mention of sponsors on RCB site. Maybe it is below Vijay Mallya's dignity to accept that others are sponsoring his team ;)

The least score

What is the minimum amount you have used a credit card for? I bet you can't beat my score. 12. Yes. 10+2=12. No zeroes missing. Just good old 12!
I purchased the DC anthem on their site and it cost me Rs. 12 which had to be paid by card. And to be honest, it is not even worth that money!